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Introducing: The PS Reversible Suede Bomber
The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here.
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Introducing: The PS English Tweed Overcoat
Good design is about thinking through every aspect of a piece like a DB, and making conscious aesthetic choices. That's what makes a piece feel different when you put it on, and why it remains a favourite after five, 10, 20 years of wear.
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The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
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Making Milestones: Twenty Million Pieces of PPE
Our incredible journey through a global pandemic as told by our CEO -
Cotton On
Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries. -
The Permanent Style Ventile® Motor Trench
With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style. -
Tour Two Lookbook
The second wave of our most ambitious ever Spring collection is now live. Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casual, lightweight shirting. -
Manchester By The V.C. (The Rake, Issue 74)
With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future. -
The Seal Of Approval
Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless. -
Tour One Lookbook
We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever. -
Weaving Magic
It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great producers of fabric and these manufacturers have centuries of experience in the industry.
